The intervention worked by focusing on hunters operating in the Way Kambas National Park (WKNP), specifically five key hunters, including three initiators and two followers, who were identified as influential figures within the hunting community. The intervention worked on a number of levels:
Increase Risks - By actively patrolling and removing snares in known hotspots, the intervention worked to disrupt the profitability of illegal hunting by increasing the risk of detection and reducing the success rate of snare traps.
Reduce Rewards - The focused patrolling also worked to deter hunters by increasing their cost through the loss of snares and decreased likelihood of successful hunting leading to lower financial rewards.
Reduce Provocations - This intervention sought to shift hunters away from illegal activities by providing them with a legal and sustainable source of income through duck farming. The goal was to address the economic motivation behind hunting by offering a viable alternative that meets their livelihood needs.
Remove Excuses - The intervention worked by increasing the awareness and understanding of wildlife protection laws and the consequences of illegal hunting. It also leverages social influence by involving reformed hunters in these campaigns, thereby strengthening the message and promoting behavioral change. Moreover, by showcasing the successful transition of reformed hunters, the intervention sought to inspire others to pursue legal livelihoods. The researchers claim that the awareness-raising events, combined with the influence of reformed hunters, contributed to a reduction in snaring activities, even in control resorts where alternative livelihoods were not provided.
While attributing the decline solely to this intervention is challenging due to the concurrent implementation of other measures, the observed "snowball effect" supports the intended mechanism of social influence and increased awareness.